Dubai, UAE  ·  Available for Opportunities

Moaz
Galal

Digital Marketing Manager

8+ years driving performance marketing, lead generation, and digital strategy across real estate and e-commerce — managing multi-million AED budgets and turning data into measurable growth.

8+
Years Experience
1.5M
AED Monthly Budget
6+
Ad Platforms
Scroll to explore
01

Experience

Feb 2024 — Present

Digital Marketing Manager

Refine Development Management

Lead full-funnel digital marketing strategy across Meta, Google, TikTok, LinkedIn, and Snapchat Ads. Oversee multi-channel campaigns on social, search, display, video, programmatic, email, WhatsApp, and listing portals (Property Finder, Bayut, Dubizzle). Manage AED 1.5M+ monthly media budgets with advanced tracking via GA4, GTM, Meta CAPI, and UTM mapping. Administer Salesforce CRM & Marketing Cloud with Zapier/Make.com automation.

Meta Ads Google Ads TikTok Ads Salesforce GA4 & GTM CRO
Nov 2022 — Jan 2024

Sr. Lead Generation Specialist

AX Capital Real Estate

Managed and optimized AED 1.5M+ monthly media budget across Meta, Google, LinkedIn, TikTok, Snapchat, and X. Planned and executed performance marketing campaigns focused on qualified real estate leads through precise targeting, audience segmentation, and funnel optimization. Implemented GA4, GTM, Meta CAPI, and UTM frameworks for advanced attribution.

Performance Marketing Lead Generation Media Buying A/B Testing
Apr 2021 — Oct 2022

Sr. Digital Marketing Specialist

Rosella Agency

Experienced marketing professional with a broad background in real estate, retail, and e-commerce. Expert in driving user acquisition and growth through strategic digital campaigns on social media and Google Ads. Proficient in data analytics to boost conversion rates and ROI.

User Acquisition Google Ads Social Media Analytics
Jan 2020 — Mar 2021

Digital Marketing Specialist

Turning Agency

Developed and executed integrated digital marketing strategies across multiple client verticals. Managed paid campaigns and strategic partnerships to enhance brand presence.

Integrated Strategy Brand Presence Paid Campaigns
Sep 2018 — Dec 2019

Social Media Marketing Specialist

Alpha Group Agency

Managed social media marketing campaigns and content strategy across multiple platforms. Built brand presence and drove engagement for agency clients.

Social Media Content Strategy Brand Building
02

Skills

Advertising Platforms

  • Meta Ads (Facebook & Instagram)
  • Google Ads (Search, Display, YouTube, PMax)
  • LinkedIn Ads
  • TikTok Ads
  • Snapchat Ads
  • Property Finder, Bayut, Dubizzle
  • Email & WhatsApp Marketing Automation

Data, Tracking & CRM

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Meta Conversion API (CAPI)
  • UTM Frameworks & Attribution Tracking
  • Salesforce CRM & Marketing Cloud
  • Zapier & Make.com Automation
  • Data Visualization & Reporting (CPL, CVR, ROAS)

Digital Strategy & Growth

  • Digital Marketing Strategy & Media Planning
  • Performance Marketing & Lead Generation
  • Full-Funnel Campaign Optimization
  • Brand Awareness & Market Positioning
  • Conversion Rate Optimization (CRO)

Leadership & Collaboration

  • Project & Budget Management (AED 1.5M/mo)
  • Cross-Functional Team Leadership
  • Creative Direction & Content Strategy
  • Agency & Influencer Management
  • RERA & Data Protection Compliance
03

About & Education

Results-driven marketer with 8+ years of experience in performance marketing, lead generation, and digital strategy across real estate and e-commerce. Known for combining creative direction with analytical precision — turning digital engagement into qualified leads and measurable business results.

2011

Bachelor of Communication & Electronics Engineering

Faculty of Engineering, Alexandria University

2021

Media Buying Advanced Certificate

IMFND

2017

Google Ads Marketing Diploma

E3langi

2016

Meta Certified Digital Marketing

EAAC

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